HEALTH CARE AD - PHARMACEUTICAL

I enjoy picking apart TV ads. A current ad by the Pharmaceutical Research & Manufactures of America / Families (PRMAF) depicts a middle aged couple discussing national health care. It's basically an ad that promotes a government run single payer health care plan. I have my opinions about such a plan but I will not discuss it here since this is about the ad. So lets look at the ad and ask what does PRMAF gain from such an ad. Well, PRMAF represents a group of pharmaceuticals that benefit from Medicare, Part D. They are tapping into a huge group of people that they can sell their drugs to via the US Government which picks up much of the tab. If a single payer national health care plan is created, then the it becomes clear PRMAF will have another government agency to sell even more drugs to. This all boils down to one thing, profits (money money money & more money). Is it bad for a private company to increase profits, sell more products, after it would have the affect of putting more people to work. This all gets down this, what do ads really say to you? Do you just blindly accept what that say or do you look for the underlying theme of the ad? Add your two cents here if you wish.

VIDEO PROFESSOR

The TV Video Professor guy is a trip. He starts his TV ad by saying "I'm the guy that gives away free CDs." How many of you believe that. Check out the postage and handling fee, $7.00 rounded off. I run a website where I sell CDs of old radio shows, guess what I charge for a CD, $7.00 and that includes postage when mailed to any USA address. The only free CDs I give away are those that someone wins in the contest I have, I don't even charge postage for it either. So is the Vido Professor really giving away free CDs. It cost me $1.68 to mail one CD. After reproduction costs, shipping supplies, I still manage to make a little profit.



Here is another point that should be made. The latest addition to the Video Professor's "How To" collection of CDs is one for how to sell on eBay. If you really want to sell on eBay, you don't need to spend $7.00 for a CD to show you how. Simply go to eBay, they have very detailed instructions in how to setup the items you want to sell and it's free. eBay wants your business so their instructions for selling something is very easy to follow. As for the other items that the Video Professor sells, such as how to learn word processing, spreadsheets, etc., well guess what, everything you want to know about any program is easy and cost you nothing, just use the help screen function that comes with the program and which generally shown at the top of the screen. It will tell you how to do anything with the program. Another good source for information about anything you run on a computer is the computer itself. Just go to Google, type in the Search Bar what you are looking for and I'll bet you will find all the information you can handle.

VONAGE

Don't you just love those ads that twist their message. Take the TV Vonage ad, the one that shows the Vonage girl on the right with a telephone company guy on the left, split by a line down the screen. As the ad progresses, the Vonage girl keeps bumping the guy closer to left side of scree, and right at the end of the ad, the telephone guy says "For the last 100 years the only thing we changed.." At which point the Vonage says "Your Prices" and she then gives the guy another bump off the screen. Does this mean Vonage will not change their prices for the next 100 years? Why don't you give them a call and ask them.